Your B2B Buyer Has a Machine Mind—Is Your Sales Process Still Human?

Name: Your B2B Buyer Has a Machine Mind—Is Your Sales Process Still Human?
Start: 2025-11-06T14:00:00
Location: Your B2B Buyer Has a Machine Mind—Is Your Sales Process Still Human?

Learn why traditional B2B sales funnels collapse when buyers complete 95% of their research using AI before ever contacting you. This session exposes how AI-empowered prospects show up with synthetic expertise, algorithmic memory, and real-time fact-checking, fundamentally breaking conventional marketing and sales approaches. Discover the proven framework for marketing to both humans and the algorithms they trust, positioning your solutions where AI-driven buyers actually make decisions. Get practical strategies for validating—rather than convincing—prospects who arrive with inflated confidence and comprehensive competitive analysis. Adapt your B2B sales process for AI-empowered buyers who finish most of their research before contact using hybrid human-algorithm strategies to achieve greater trust, efficiency, and conversions in the new sales landscape.

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About The Speaker

Andy Halko

BuyerTwin

Vetted Expert

CEO and founder specializing in AI-empowered buyer behavior for 20+ years. Expert in "synthetic expertise" and algorithmic memory patterns. Pioneer in hybrid human-AI sales strategies for B2B organizations facing AI-informed prospects.

Hosts

Michael Bernzweig

Founder, Software Oasis

Michael Bernzweig is a SaaS industry connector and the founder of Software Oasis, leading collaboration and partnership initiatives for B2B tech. He is passionate about building professional communities.

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