Jed Morley is a brand strategy expert and Founder & CEO of Backstory Branding, specializing in helping growth-stage enterprises navigate major technology transformations through strategic messaging. He has guided companies like BambooHR, Lucidchart, Consensus, and Vasion through pivotal rebranding initiatives during scaling phases, achieving measurable results, including 130% lead generation increases and 500% company growth. Jed is known for his expertise in message-market fit and the proprietary Backstory Brand Wheel™ Framework, guiding enterprises to successful AI transformation outcomes through clear brand positioning, stakeholder alignment, and cultural integration. His recent Amazon best-selling book, "Building a Brand That Scales," provides the strategic foundation that helps enterprise leaders communicate complex technology transformations effectively to all stakeholders.
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