Andy Halko
BuyerTwin CEO and founder specializing in AI-empowered buyer behavior for 20+ years. Expert in "synthetic expertise" and algorithmic memory patterns. Pioneer in hybrid human-AI sales strategies for B2B organizations facing AI-informed prospects.
✓ Vetted Expert | speaker
Andy Halko is the Founder and CEO of BuyerTwin at Insivia, specializing in helping B2B organizations adapt their marketing and sales strategies for AI-empowered buyers. He is a recognized expert in understanding how artificial intelligence fundamentally transforms the buyer's journey, from initial discovery through final purchase decisions. Andy is known for his innovative research on "synthetic expertise" and "algorithmic memory" - how modern B2B buyers leverage AI tools to arrive at sales conversations with unprecedented knowledge and confidence. His strategic framework focuses on marketing to both humans and the algorithms they trust, enabling businesses to remain competitive when traditional sales funnels become obsolete.