Alexander (AJ) Crawford
Senior B2B SaaS Acquisition & AI Marketing Strategist, SourceForge Alexander Crawford is a B2B SaaS acquisition and AI marketing strategist at SourceForge, with 6+ years in SaaS, tech lead generation, and digital campaigns. He’s known for scaling startups to $1B ARR, driving 2-3x demo growth through data-driven AI frameworks and funnel optimization.
✓ Vetted Expert | speaker
Alexander Crawford is a senior B2B SaaS acquisition and AI marketing strategist at SourceForge, specializing in Generative Engine Optimization (GEO) for enterprise software companies. He enables SaaS businesses to multiply demo requests and pipeline value by optimizing their presence for AI-powered search and recommendation engines. Crawford is known for guiding teams to 2-3x higher lead quality and conversion rates by structuring content, data, and authority signals to meet the demands of today’s AI-driven buyers. He has helped scale SaaS brands to over a billion in ARR, delivering results through data-driven, platform-agnostic frameworks that align sales, content, and technical marketing for measurable growth.