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Alexander (AJ) Crawford

Senior B2B SaaS Acquisition & AI Marketing Strategist, SourceForge Alexander Crawford is a B2B SaaS acquisition and AI marketing strategist at SourceForge, with 6+ years in SaaS, tech lead generation, and digital campaigns. He’s known for scaling startups to $1B ARR, driving 2-3x demo growth through data-driven AI frameworks and funnel optimization.

✓ Vetted Expert | speaker

Alexander Crawford is a senior B2B SaaS acquisition and AI marketing strategist at SourceForge, specializing in Generative Engine Optimization (GEO) for enterprise software companies. He enables SaaS businesses to multiply demo requests and pipeline value by optimizing their presence for AI-powered search and recommendation engines. Crawford is known for guiding teams to 2-3x higher lead quality and conversion rates by structuring content, data, and authority signals to meet the demands of today’s AI-driven buyers. He has helped scale SaaS brands to over a billion in ARR, delivering results through data-driven, platform-agnostic frameworks that align sales, content, and technical marketing for measurable growth.

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Talks

Your Enterprise LeadGen Is Invisible Without AI: The New Rules for B2B SaaS Growth

Presentation + Audience Q&A
Michael Bernzweig Alexander (AJ) Crawford

Live Q&A Panel - Post-Lunch Power Session: Strategic AI LeadGen Breakthroughs

Presentation + Audience Q&A
Jonathan Green Michael Bernzweig Greg Lind Alexander (AJ) Crawford Jeffrey A. Barnes Eric Garrison

AJ Crawford – SourceForge – Founding Story

Presentation + Audience Q&A
Michael Bernzweig Alexander (AJ) Crawford

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